https://www.barbkcreative.com/work daily 1.0 2021-08-31 https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1537194447806-BVWE2P4HFNHDQRBQQCQK/ConvServ_CurbsidePU_DM_PstCrd.jpg Portfolio - Ace Hardware Curbside Pickup Suite - Print & Digital This print and digital campaign was developed for Ace’s curbside pickup service offering (pre-COVID). The direct mail postcard, web banners, social media posts and retail signs delivered awareness and customer participation. The curbside pickup option started as a pilot program which launched in several cities to test customer response and experience. It then rolled out nationwide after positive customer engagement. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1536959405731-FZ09YLY4QL0R72Z354BJ/AceAfterHours_Gilleys_LG_Poster.jpg Portfolio - Ace Hardware Large Format Event Signs These large format signs were developed to create awareness, promote and drive attendance for a special event held by Ace Hardware benefiting Children’s Miracle Network Hospitals. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1537388570590-7L943QT7ETKTJQ3SGDD6/GrillingEvent_BlueSky_Poster.jpg Portfolio - Ace Hardware Grilling Event Poster Concepts These poster concepts were developed for in-store signage promoting a grill trade-in event and sale. The client selected the blue sky version of the poster for its bright summer day look and feel. Additional items like social media graphics and bag stuffers were developed to generate awareness and attendance to the sales event. Role: Designer/Art Director Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1533172631345-08M0ZM9MR53H0NFO2N5G/MiamiHolidayMegaSheet_BK_120dpi.jpg Portfolio - Ace Hardware Holiday Sale Holiday coupon sheet designed for Ace retailers in Florida. https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1497207630866-ESN0YCTBCW9OVCOXOP6H/DWCoreBro_IntroSRPD_1500x913.jpg Portfolio - DeVryWORKS Corporate Brochure These spread samples were developed for the corporate overview brochure for DeVry University's B2B group, DeVryWORKS. It was used by the sales team and account managers to engage with HR executives within corporations and showcase the benefits of an education partnership offering. It was created as an integral part of the branding development and helped set the tone for other B2B pieces created for the business. Role: Designer Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1497221451322-VLMYY1IFEAGU8PEBWCLO/DWDigScreenAd5_Mkup_1500x1000.jpg Portfolio - DeVry University Partner Suite This print and digital campaign was developed for the consumer-facing audience of DeVryWORKS. These pieces were used nationally and helped create awareness of partnership benefits for potential students across more than 400 corporate partners. The result was increased student enrollment. Role: Designer Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1537311661755-0MZYZ35J0Z6JBB4JRRK2/Valspar_EmailPromo.jpg Portfolio - Valspar Paint Promo These print and digital pieces were developed for a Valspar paint promotional offer at Lowes. The email and in-store printed pieces helped promote the sale to the general public and commercial painting contractors. Role: Designer Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1539216266222-62BQ6M5HHEOSMRBQRMS7/OMX_B2B_BroCvr.jpg Portfolio - OfficeMax B2B Brochures These brochures were developed for the B2B sales and service side of OfficeMax. They helped build awareness for various business services like web and IT solutions, custom printing, commercial office space planning, furniture and more. Role: Designer Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1497483602526-6LAEVQWB052ZQZ6TMA5O/Canon_Jamming_PrintAd_2000x1625.jpg Portfolio - Canon Print Ads These print ads were part of a series that ran in a music venue magazine with messaging focused on the dependability and casual ease-of-use the machines offered. Role: Designer & Copywriter Software: InDesign, Photoshop, Acrobat https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1537206078714-P08W0CTMTSU1FBPGWY0S/PerspMagCvr_1000x750.jpg Portfolio - DeVry University Student and Alumni Magazine The cover and sample spreads were part of DeVry University’s Magazine. The cover concept was developed out of the client’s desire to reflect springtime and growth as an overall theme. I used the university’s logo shape to create the tree. The magazine spreads used common visual brand connectors from DeVry’s national Different on Purpose campaign to align with that branding. This issue of the magazine received extra attention by the client, staff, students and alumni due to the unique front cover. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat, Word https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1629901633054-H0OJ9JKQSOXL473AZD4R/MNJ_Engagment-Guide_Cvr.jpg Portfolio - MNJ Technologies - Digital Engagement Guide Book This digital engagement guide was created for existing and potential strategic partners to showcase MNJ’s alliance tier packages. The cover and sample pages shown are a portion of the finished book. The tiers provided marketing and engagement opportunities for partners within three categories: branding and awareness; training, planning and sales enablement; and events, digital advertising and lead generation. The guide was color coded and utilized clear, concise messaging, and a clean modern design to optimize quick readability. Clickable links/buttons to schedule a planning meeting and view special event videos were included to enhance the user experience. The final 30-page digital book was presented to existing partners during a formal launch by executive leadership and then distributed via email to partners and prospects. The three package options—silver, gold, and platinum—were clearly understood and liked by partners and prospects leading to package sales. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat, Word, Excel https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1629862799045-VLNU2SDUSWH4TXH2EL0P/MNJ_HPE-Web-Banner.jpg Portfolio - MNJ Technologies E-commerce Banner Ads These banner ad samples were developed for MNJ’s e-commerce website. The ads appeared in a carousel format on the site’s home page. In some instances, banners required co-branding with the MNJ logo and the vendor/partner logo, product(s) and/or service. Banners were developed for a wide range of top technology brands including Dell, HP, HPE, Cisco, LG, Samsung, Lenovo, Microsoft and more. Each design was created with the vendor partner’s corporate branding in mind and approved by vendors prior to posting on the site. Role: Designer/Art Director Software: InDesign, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1629904555303-3YR9UQ0NGNIK4G6KT6MQ/MNJ_Holiday-Card_Oh-Deer.jpg Portfolio - MNJ Technologies - Holiday Cards These cards were developed to give to customers and vendor partners for the holiday season. The client’s only requirement was the cards be in a simple double-sided postcard format. Some were hand-delivered, and some mailed in envelopes. The goal was to provide a sense of whimsy and warmth to show the fun, lighter side of the business. The ‘Oh Deer’ concept was created during the first year of the pandemic. The ‘Holiday Sweater’ concept was developed out of the client’s wish to include the city skyline into a card design. Rather than using a standard snowy city skyline image or illustration, the focus was on incorporating the skyline in a unique way. The resulting city skyline ugly sweater was developed. The ‘Soak Up’ concept was an alternate card option. Role: Designer/Art Director & Copywriter Software: InDesign, Illustrator, Acrobat https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1497810121949-7XKHZXP00ZA9X3BH9F2B/Visa_OMX_Card-Only_1500x850.jpg Portfolio - OfficeMax Visa Credit Card Suite The Visa consumer credit card design and suite of print and online marketing assets were developed for use throughout stores nationwide and the OfficeMax website. The entire series included more than 15 different items marketing the credit card to consumers. Additional pieces created within the series included a brochure, POP brochure display, counter mat, endcap backer, sales circular graphics, card membership welcome buck slip and more. Role: Designer Software: InDesign, Illustrator, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1504496456618-H66OD0PLMP1XZMEF88BU/DiVOGA+2013+Spring+B2B+Endcap+Hdr_1500x617.jpg Portfolio - OfficeMax Product Photography Art Direction These private label products were photographed for use with in-store signage on endcap and aisle displays. They acted as a visual lead-in to the private label items on sale. Role: Art Director Software: Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1537201560403-1GEZS9SH4LL2UQLTABFC/Ace_Billboard_YETI.jpg Portfolio - Ace Hardware Billboards These billboards combined Ace branding with popular brands available at the retailer. These, along with other billboards featuring different brands and home improvement categories, were part of the Ace Marketing Muscle tool created to empower Ace owners to customize advertising assets for their local market. Role: Designer/Art Director & Copywriter Software: InDesign, Illustrator https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1504496055546-IRWZAMTTY0UTXML2CKXB/BoyNWomanSketch_Framed_3543x3543.jpg Portfolio - Pencil Sketches https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1536256522070-Q8O6CGSOCMXXN613EAPK/AceDecToDonate_PstCrdDM2.jpg Portfolio - Decorate to Donate Event Campaign This print and digital suite was developed for Ace retailers to promote their Decorate to Donate fundraising event. The campaign let each retailer customize event details like dates, times, store locations and which local charity receives the total donation raised from the event. Bag stuffers and pin pad graphics were also developed and included in the suite. Role: Designer/Art Director & Copywriter Software: InDesign, Illustrator, Photoshop https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1630351556980-SL56T8PVV67HHWK9LSLS/MNJ_Customer-Success-Story_PBG-Financial.jpg Portfolio - MNJ Technologies Sell Sheets - Print & Digital These are sell sheet samples highlighting various technology service offerings for smaller businesses and up to large enterprises. They were designed as an added marketing sales tool for account executives for use during the sales process. They were made available in print and digital formats—digital being the most widely shared and used by the sales team. The goal was to help simplify and sell technology solutions through clear messaging, thoughtful layout, hierarchy, and graphics for easy understanding by the audience while amplifying the brand. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1630357455474-XF7YJHK95BUVFZPCF0T4/MNJ_Homebrew-Event_Email2.jpg Portfolio - MNJ Technologies Homebrew Event These emails were designed for a virtual beer brewing event held for top-tier MNJ Technologies customers and prospects. The initial email invite was sent to the target audience and allowed the recipient to click to register/rsvp via Eventbrite. A second reminder email containing important information and a link to join went to all who registered prior to their selected event date. Each attendee received a brewing kit with equipment and ingredients before the event. City Brew Tours instructed the brewing portion of the live event after a brief welcome and short presentations by sponsors. A thank you email linking to a short survey was sent to attendees afterwards. All three event dates were sold out within days of the initial email invite. There was so much interest that a waiting list was created in anticipation of adding more event dates. Role: Designer/Art Director, Copywriter (on select copy), Editor Software: InDesign, Illustrator https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1536891136465-TCMEQLOTBURLYFV54KM2/AceMktMus_MagHm_ROP_Ads.jpg Portfolio - Ace Hardware Marketing Muscle - Magnolia Home Campaign This Ace Hardware Magnolia Home Paint promotional campaign was developed as part of a larger marketing tool project, Ace Marketing Muscle, for Ace retailers. The project included more than 6,000 marketing pieces involving an extensive array of themes, categories, major brands and events for print and digital platforms. Each theme, category, event and/or brand included digital ads, emails, social posts, direct mail, print ads, promotional sale coupons, keypad ads, in-store and outdoor signage and billboards. The final Ace Marketing Muscle site allowed Ace store owners to customize any selected campaign assets for their local market. Over 40% of all Ace Hardware stores worldwide utilized the platform within the first 10 months of launch. Franchisee owners and marketing executives considered it an outstanding success for the Ace brand and stores. Role: Designer/Art Director Software: InDesign, Illustrator, Photoshop, Acrobat, Excel https://www.barbkcreative.com/contact daily 0.75 2018-09-19 https://www.barbkcreative.com/about daily 0.75 2022-03-21 https://images.squarespace-cdn.com/content/v1/591611f103596e867ad3f23c/1608668779393-3Z6FCCT9WURZCGDLXNL2/Barb+K_SqSp.jpg About